Communication Behaviors During Presidential Elections

Advertising Effects in Presidential Elections

P elections provide both an important context in which to study advertising and a setting that mitigates the challenges of dynamics and endogeneity. We use the 2000 and 2004 general elections to analyze the effect of market-level advertising on county-level vote shares. The results indicate significant positive effects of advertising exposures. Both instrumental variables and fixed effects alte...

Advertising Competition in Presidential Elections∗

Presidential candidates choose advertising strategically across markets based on each state’s potential to tip the election. The winner-take-all rules in the Electoral College concentrate advertising in battleground states, ignoring the majority of voters. We develop an empirical games approach to estimate an equilibrium model of competition between candidates and to compare outcomes under the ...

Presidential Coattails in Senate Elections

Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive o...

What Are (Semi-)Presidential Elections About?: Government Losses in the 2006 Portuguese Presidential Elections

The Portuguese presidential election of 2006 represented a major upset for the incumbent Socialist Party (PS). In the March 2005 legislative elections, the PS had obtained 46.4 percent of the valid votes allowing it to form, for the first time in the history of this center-left party, a single-party cabinet supported by an absolute majority in parliament. However, less than one year later, the ...

An Historical Assessment of US Presidential Elections